FOCAI App

Your pocket photography guide

Continue

Your partner for every photo shoot.

FOCAI gives you feedback anytime.

Know that feeling?

The theory makes perfect sense, but reality in the field is a different story.

The light changes fast, time flies, and you’re left with nothing but confusion and uncertainty.
I call this the “vacuum between theory and practice.” And that is exactly why FOCAI was created.

Digital Coach for Your Photographic Eye

FOCAI doesn't shoot for you, nor does it generate an artificial reality. It helps you properly perceive light, lines, and space in the real world, so that in the future, you can see the perfect shot before you even pull your phone out of your pocket.

The First AI-Powered Photography Academy

Blending twenty years of field experience with the most advanced technology. Get a personal mentor available to you 24/7, right on location or at your computer during post-processing. FOCAI helps you eliminate creative uncertainty, accelerates your progress, and shows you how to make the most of any light, gear, or environment you find yourself in.

A Complete Photography Toolkit in a Single App

Leverage AI scene analysis right in the field for the perfect composition and camera settings. Plan your lighting ahead of time with the AR sun tracker, and get an instant score for your finished photos. The app also includes an ever-growing library of exclusive video courses, tutorial articles, and downloadable presets.

The app is available
for iOS / iPadOS
and Android

Download the app for free onto your phone and try it out right now.

What Can FOCAI Do?

Your mentor, not just another AI app.

FOCAI isn’t just about algorithms. It’s a blend of cutting-edge technology and thousands of hours of real-world shooting experience. The result is a partner looking over your shoulder to guide you exactly when you’re hesitating over composition, lighting, or settings. With FOCAI, you’ll never be alone in chasing that perfect shot.

Get instant recommendations...

The core feature of the entire app. Show the scene you are about to shoot and get advice on how to make the most of it.

Scene Analysis:

Show the AI advisor the scene you want to photograph through the app, and it will analyze it to give you specific guidance.

Composition Assistance:

Discover composition rules directly in practice.

Working with Light:

Tips on how to use the current conditions to your advantage.

Avoid Mistakes:

No more tilted horizons or lampposts sticking out of people’s heads.

Get your photos reviewed...

Get advice on how to edit your photo or listen to constructive criticism of your adjustments.

Feedback on Editing:

There is nothing better than constructive criticism to push you forward.

Distraction Detection:

FOCAI detects details that ruin the overall impression.

Technical Quality Check:

Is the photo truly sharp where it needs to be? Is there too much noise?

Don’t know how to start editing?

Upload an unedited photo and get a step-by-step editing guide.

Mastering the Sun's Movement...

Find out exactly where the sun will travel. The AR preview helps you plan your lighting for any time of day.

Augmented Reality:

See the exact path of the sun mapped out right on your phone screen. 

Golden Hour Planning:

Be on location at the exact moment the light is at its best. 

Wedding Photography:

Planning the sun’s position is crucial for wedding shoots. Show the newlyweds in real time exactly when it’s the right time to go out and shoot.

Return to Individual Scenes

FOCAI remembers everything, so you can revisit and refresh your memory on any advice at any time.

Clarity:

Going back in time has never been easier. 

Change Your View:

Do you prefer a grid layout, or do you want to view individual posts one after the other?

Add your photography gear to the app...

Save your photographic equipment directly within the app. The AI automatically factor it in during every analysis of your photos.

Camera or Phone?

It doesn’t matter what you shoot with, just let FOCAI know and it will guide you precisely based on your specific setup. 

Custom Kits:

Create your own custom kits based on photography genres or, for instance, the type of trip you’re taking. 

Tailored Advice:

FOCAI works with the specific characteristics of your gear, ensuring you receive advice custom-tailored to you.

Get inspired by photography articles...

We are also preparing engaging articles with various tips not just on shooting, but also on great photo locations or editing techniques.

FOCAI isn’t just an advisor,

it’s the place where you take your photo skills to the next level. 

Community Building:

The goal of FOCAI is to build a healthy photography community where everyone supports each other’s growth.

Get instant recommendations...

The core feature of the entire app. Show the scene you are about to shoot and get advice on how to make the most of it.

Scene Analysis:

Show the AI advisor the scene you want to photograph through the app, and it will analyze it to give you specific guidance.

Composition Assistance:

Discover composition rules directly in practice. 

Working with Light:

Tips on how to use the current conditions to your advantage. 

Avoid Mistakes:

No more tilted horizons or lampposts sticking out of people’s heads.

Get your photos reviewed...

Get advice on how to edit your photo or listen to constructive criticism of your adjustments.

Feedback on Editing:

There is nothing better than constructive criticism to push you forward. 

Distraction Detection:

FOCAI detects details that ruin the overall impression. 

Technical Quality Check:

Is the photo truly sharp where it needs to be? Is there too much noise?

Don’t know how to start editing?

Upload an unedited photo and get a step-by-step editing guide.

Mastering the Sun's Movement...

Find out exactly where the sun will travel. The AR preview helps you plan your lighting for any time of day.

Augmented Reality:

See the exact path of the sun mapped out right on your phone screen. 

Golden Hour Planning:

Be on location at the exact moment the light is at its best. 

Wedding Photography:

Planning the sun’s position is crucial for wedding shoots. Show the newlyweds in real time exactly when it’s the right time to go out and shoot.

Return to Individual Scenes

FOCAI remembers everything, so you can revisit and refresh your memory on any advice at any time.

Clarity:

Going back in time has never been easier. 

Change Your View:

Do you prefer a grid layout, or do you want to view individual posts one after the other?

Add your photography gear to the app...

Save your photographic equipment directly within the app. The AI automatically factor it in during every analysis of your photos.

Camera or Phone?

It doesn’t matter what you shoot with, just let FOCAI know and it will guide you precisely based on your specific setup. 

Custom Kits:

Create your own custom kits based on photography genres or, for instance, the type of trip you’re taking. 

Tailored Advice:

FOCAI works with the specific characteristics of your gear, ensuring you receive advice custom-tailored to you.

Get inspired by photography articles...

We are also preparing engaging articles with various tips not just on shooting, but also on great photo locations or editing techniques.

FOCAI isn’t just an advisor,

it’s the place where you take your photo skills to the next level. 

Community Building:

The goal of FOCAI is to build a healthy photography community where everyone supports each other’s growth.

Elevate your photography

with the power of AI

Helps refine

composition

Evaluates photo

quality

Plans lighting

for any time

Easily finds

the right scene

Teaches you

new techniques

Ditch the theoretical manuals

and start shooting straight away.

FOCAI brings practice directly into your viewfinder. Gain confidence on every location and unlock the full potential of your gear.

  • ANNUAL
    Membership
    149EUR
    per year
    • 250 credits every month
    • Access to the most advanced AI model
    • AR sun tracker and gear support
    • Complete academy, video courses, and presets
  • MONTHLY
    Membership
    15EUR
    per month
    • 150 credits every month
    • Access to the most advanced AI model
    • AR sun tracker and gear support
    • Complete academy, video courses, and presets
  • ULTIMATE
    Membership
    199EUR
    per year
    • 750 credits every month
    • Access to the most advanced AI model
    • AR sun tracker and gear support
    • Complete academy, video courses, and presets
Want to try FOCAI first?

Download the app to your phone completely free of charge. The free version gives you baseline credits to test out the AI assistant and see how the trainer works in practice. You can upgrade to full membership at any time later.

Who was the app created for?

FOCAI has a clear vision – it helps you train your photographic eye, gain absolute confidence with your settings right in the field, and guides you through every step of perfecting your craft. To get the most out of the app, it’s good to see which skill levels and approaches to photography it’s built for.

FOCAI is for you if:

  • You want to push your skills forward: You enjoy photography, want to improve, and are looking for a companion to help you find your own unique style.
  • You know the theory but struggle in practice: You have at least a basic understanding of what aperture or composition means, but sometimes lose confidence under pressure out in the field.
  • You shoot on both phones and cameras: The app adapts to your gear – from an iPhone to a full-frame mirrorless camera.
  • You are looking for a companion on location: You can use quick, expert, and objective feedback 24/7 right at the moment you’re standing on set.

FOCAI is not for you if:

  • You have zero knowledge and no desire to learn: If you don’t actually care about photography and are expecting an app that will pull off a miracle in one click without you having to think, you won’t enjoy FOCAI. The app is meant to guide and teach you, not to take photos for you.
  • You are a seasoned professional: If you have years of commercial practice under your belt, shoot purely on instinct, and your workflow is flawless, the app won’t bring anything new to the table.
  • You are looking for an artificial reality generator: FOCAI does not produce fake AI images or swap out skies. It works with reality and teaches you how to capture it.

    Download the app for iOS / iPadOS or Android

    Download the app for free to your phone and try it out right now.

FOCAI isn't just an app; it's also a community on Discord.

FOCAI isn’t just a closed app – it’s a vibrant family of creators. Your membership includes access to our Discord server. It’s a place where photo progress is broken down daily, captured shots are shared, gear is fine-tuned, and ideas for new features you want to see in the app are discussed. Join us and let’s grow together.

Download the app and you will receive a Discord invite via email right after registration.

Real-world experience is what drives FOCAI...

Jakub Fišer | Photographer

I’ve been hosting workshops and creating online educational videos for photographers for several years now, and I’ve noticed one fundamental thing.

During workshops and online courses, people grasp the theory. They learn how to work with light, composition, and camera settings.

But when they go out to shoot on their own, doubts often creep back in. And that is exactly the moment when instant feedback is missing.

FOCAI was built so that you can ask for advice anytime.

Jakub Fišer